Mark Penn: Microtrends: The Small Forces Behind Tomorrow's Big Changes
Malcolm Gladwell: Outliers: The Story of Success
Glenn Reynolds: An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
Seth Godin: Tribes: We Need You to Lead Us
W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Steven Gary Blank: The Four Steps to the Epiphany
Jon Berry: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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"We can't afford blankets, all our money is in fuel." - Frontier Air flight attendant this morning to the woman next to me when she asked for a blanket. Nice.
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