Stop the madness

I don't want to be branded a pessimist and am as open as I can be about new things and ideas, but the launch of Wizpee Mizpee is a sign.  Of course, maybe I just don't "get it."  Oh, and thanks to TechCrunch for polluting my day with this silliness.

Forgetting for a minute that this is a service that tells you where the closest bathroom is and that you can access said information via a text message, are the little signs that are universally understood for restroom/WC really that inefficient?  Or, can someone explain a b-u-s-i-n-e-s-s model for this?

Maybe its hard to find the bathrooms at Columbia Business School where the Yojo Mobile (the holding company) President went to school.

This and the fact that private equity firms are doing their own IPOs should give us all pause and generate cries of "stop the madness!"  BTW Blackstone (BX) is down almost 2% today and below its initial offering price.  Did anybody else see the carnival atmosphere on CNBC the morning of where Tom Wolfe was stumbling around the floor of the NYSE?  Yes, that is another sign...